How Mark Thornton is averaging 20 high-quality leads every week at One Agency | Mildura
Mark Thornton from One Agency Mildura recently shared with us how he is generating consistent, high-quality leads using the CoreLogic Instant Property Report, and more importantly, how he is structuring his follow-up to make it actually convert.
At the core of Mark’s approach is speed. He recognised early that vendors are happy to exchange their details, but only if they receive something of value immediately.
Waiting hours, or until the next day, simply does not meet consumer expectations anymore.
Mark has built a clear system around this. He runs targeted video content across social media, supported by paid advertising and retargeting.
All traffic is driven to a dedicated landing page offering an instant property report. This is the hook. It is simple, clear, and solves an immediate need for the consumer.
As soon as a homeowner submits their details, the automation takes over.
The CoreLogic Instant Property Report is generated and sent straight away.
At the same time, an automated SMS is triggered thanking them for the enquiry and letting them know the report has been sent. There is no lag, no silence, and no uncertainty from the consumer’s point of view.
From there, the follow-up is structured and intentional. A team member places a call later that day, but this is not a cold call. The person has already engaged, received value, and understands why the conversation is happening. The discussion becomes about their situation and their plans, not a hard sell.
Behind the scenes, everything is tracked. Leads sync into the CRM, every touchpoint is logged, and calls are transcribed and attached to the contact record. This gives the whole team visibility and ensures no opportunities are missed.
The outcome has been a steady, predictable flow of around 20 quality leads per week. That consistency has supported sales growth, strengthened the property management pipeline, and even become a talking point when recruiting agents who want to see systems in place, not just promises.
The important reminder here is that this is not a paid add-on or a special arrangement.
The CoreLogic Instant Property Report is a free tool available to all One Agency members across Australia and New Zealand.
If you are looking for more leads, the opportunity is already sitting there.
The difference is whether you are actively pushing this feature, building a simple process around it, and following up with discipline.
Mark’s results show what is possible when the tool is used properly.
Click HERE for the Australian link
Click HERE for the New Zealand link
Who set it up for him?